Hey there! My name is Ivar and I’m an AR designer and the creative director of FCKADS.COM. I’m here to talk to you about the exciting world of augmented reality (AR) filters and how they can benefit your marketing campaigns in 2023.
If you’re not already familiar, AR filters are digital effects and overlays that you can apply to your photos and videos on social media platforms like Instagram, Snapchat, and TikTok. They allow users to create immersive and interactive experiences, and they’re becoming more and more popular every day.
As a marketer or brand, you might be wondering how you can take advantage of this trend. Well, let me tell you – there are plenty of benefits to using AR filters for your marketing campaigns.
First of all, AR filters can help boost your brand awareness by putting your brand front and center. When users apply an AR filter to their photos and videos, they’re essentially promoting your brand to their followers and friends. That’s some pretty sweet free advertising!
AR filters also encourage user interaction and engagement. By encouraging users to try out different filters and share their creations with their followers, you can create a sense of community around your brand. And when your customers feel like they’re part of something special, they’re more likely to stay loyal to your brand.
Speaking of loyalty, offering unique and limited-edition AR filters can create a sense of exclusivity and increase customer loyalty. You can reward your most loyal customers with special filters that are only available to them, and create a sense of FOMO (fear of missing out) among your followers. Everyone loves feeling like they’re part of an exclusive club!
Finally, using AR filters can also help you gather valuable data on your audience’s interests and preferences. By tracking the usage of your filters, you can learn more about what your customers like and tailor your marketing efforts accordingly.
In conclusion, AR filters are a fun and engaging way for marketers to promote their brands and foster customer engagement. As the use of AR continues to grow on social media, it’s worth considering how these filters can fit into your marketing strategy. Trust me, your customers will love them!
As we look ahead to 2023, we have high hopes for the continued growth and success of AR in the world of marketing. We believe that this technology has the power to truly transform the way businesses connect with their customers, and we can’t wait to see what creative and innovative uses of AR we’ll see in the coming year.
Are you ready to take your 2023 marketing campaigns to the next level with AR filters? We’d love to help! At FCKADS, we specialize in creating custom AR filters for brands to elevate their branding experience. If you’re interested in learning more, we’d be happy to offer a free consultation call to discuss your goals and how AR can help you achieve them.
